For Ace & Tate’s bestsellers we created the concept called ‘Sun’s out, glasses out’. A project where we play with contradictions and contrast. As well in the idea of the concept as in the final images. - ‘The circle that keeps recurring in the background symbolizes a Halo: The effect you get when the suns shines brightly and where you, for your own good, put on your sunglasses. Although both factors are like water and fire, they flow seamlessly into each other in this series.’
